As of July 1, 2014 a comprehensive regime comes into force with new anti-spam legislations in Canada. Any business or organization using e-mail, text messaging or social networks to promote products and services is advised to learn about Canada’s new anti-spam law. Once it is in force, compliance with the law will be mandatory, and following the new rules will help businesses and organizations build and maintain the trust of clients and customers.
Consider these first steps for getting ready…
1. Determine if your electronic messages are commercial in nature. A CEM is defined as encouraging participation in a business transaction, event or activity, regardless of whether there is an expectation of profit.
2. For all electronic messages you have determined to be commercial: Get the consent of your recipients, and keep records. The legislation requires obtaining “express” or “implied” consent. Express Consent in simple terms is someone explicitly conveying that they wish to receive your emails. The time to act is now. Until July 1, 2014 you can send an email message requesting recipients opt in to receive future emails. After that date, sending the request will be considered spam. In the message you must identify the sender (this can include “on behalf of”) and include contact information for your business or organization (address, phone, email). Include an option to unsubscribe (there are additional rules around opt-outs, including a 10 business day period to comply with the request).
3. Learn about the law at www.fightspam.gc.ca. The federal government has posted information about the law along with news, updates and valuable tips. You can even sign up for e-mail updates on topics such as the progress of the legislation and new information resources.
Every business owner, manager and employee is encouraged to examine the legislation to see how it will affect their marketing campaigns.