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MONOPOLY FEVER GOES CANADA WIDE!

Oshawa chosen to battle 64 cities to earn its place on the new Monopoly Canada Game Board!
Hasbro is launching a Canada wide vote to find our nation’s 22 favourite cities that will be included on the new MONOPOLY Canada game board! Beginning Monday, January 11, 2010 at midnight ET, MONOPOLY fans can visit www.monopolyvote.ca  to cast votes for their favourite Canadian cities to help create a new MONOPOLY Canada game board.  Oshawa is one of the 65 great Canadian cities and one of 23 Ontario cities that have been pre-selected for the top 20 city vote. Canadians are invited to cast their ballots for 3 of these great cities each day of the vote, which will be open until February 7, 2010.  “In the GTA Oshawa is up against Toronto, Mississauga and Brampton for naming rights”, stated John Walker, 2010 President of the Greater Oshawa Chamber of Commerce adding “nationally were are once again doing battle with Winnipeg for top spot”.

The 20 cities that receive the most votes will be part of MONOPOLY history as the first cities selected to be on the Canadian game board through a consumer vote. The city receiving the most votes will be placed on the highest rent property traditionally held by Boardwalk.

Oshawa has a great community spirit and enjoys a challenge”, said Bob Malcolmson, Chamber C.E.O.  “What better way to start the new decade than with a fun challenge for a fun game … so let’s Get Out and Vote for Oshawa“. From now until February the 7th at each of the Chamber events and on its regular eNews communications to the business community it will be encouraging its members and employees to Vote Oshawa.

Two spaces on the board will be reserved for cities that are nominated through a wild card vote, which means any city in Canada can be nominated for these property spaces. Once the top 20 city vote is complete, the top 10 nominated wild card cities will also be put to a vote and the wild card winners will occupy the low-rent property spaces traditionally held by Mediterranean Avenue and Baltic Avenue. The wild card vote will take place from February 8, 2010 until February 21, 2010.

“MONOPOLY is the world’s most popular branded board game and it transcends cultural barriers,” said Michelle Sinclair, Brand Manager for MONOPOLY. “More than 750 million people have played the game since it was first introduced 75 years ago and its popularity shows no signs of slowing down.” “The final result of the MONOPOLY CANADA Edition will be surprising and only time will tell how the vote will turn out. We hope that fans will vote early and often for their favourite Canadian city” added Michelle.

For 75 years the official MONOPOLY board has represented the most elite locations in individual cities. With the successful launches of both the MONOPOLY Here & Now: Electronic Banking Edition and MONOPOLY Here & Now: The World Edition, Canadians were able to showcase their passion for MONOPOLY. With this new edition of MONOPOLY, Canadian consumers will now have an opportunity to vote for their favourite city to appear on the final game board for a MONOPOLY edition to truly call their own.

The cities voted onto the final game board will be announced in June 2010. The new MONOPOLY Canada Edition will be available in stores in summer 2010. So what are you waiting for Canada, have your say! Register and vote everyday at monopolyvote.ca.